“Delivering Family Fun Since 1990” is the focus of BW Inc. and the various websites and product services it provides.
And that comes naturally to identical twin brothers Jeff and Jay Backer, the founders of the company, located in Browns Valley, Minn. Family is a top priority for them personally at their homes and business in rural Western Minnesota and they carry that philosophy and approach into their relationships with the thousands of customers they have served for almost 30 years.
“Our mission is to build profitable businesses that honor God by strengthening families,” the brothers said in their mission statement. “With a focus on fun, family-friendly products and vital family-oriented services, our success depends on helping build strong families. And that’s something we feel good about!”
The Backers began developing their business in the infancy of e-commerce, but it has since grown into a multi-brand, multi-channel specialty retail enterprise. “Today, our catalog represents dozens of manufacturers and thousands of products. And it’s still growing.”
The “flagship” websites for the company are FamilyGoKarts.com and FamilyPoolFun.com, but there are other sites as well featuring the growing number of products and services provided by the company.
Among the items found on the two main sites are ATVs, GoKarts, Scooters, Above-Ground and In-Ground Pools, Pool Supplies and Saunas – and a variety of recreational items for playing Air Hockey, Billiards, Foosball, Table Tennis, Shuffleboard, Darts, Basketball and other family games.
The company has been featured over the years in publications and networks such as Better Homes and Gardens, Chicago Tribune, PBS, Minneapolis Star-Tribune, Hot Rod Magazine and others.
The websites feature hundreds of instructional outlines and videos concerning the various products and the company is committed to outstanding service after the sale. Information and assistance also is just a phone call away at 800-250-5502.
“We want to treat others the way we want to be treated,” Jeff Backer said – “in essence, following the Golden Rule.”
Backer said the company, of course, must be profitable to survive, but it also is important to generate resources to help the brothers support numerous national and local organizations. “We like to help organizations that promote Christian-Judeo values,” he said, “and, in the end, that is what matters.”
The twins also have “given back” through community involvement, including serving in such positions as mayor, city councilman, school board member and volunteer emergency medical technician. Jeff currently is a member of the Minnesota House of Representatives.
The Backers engage in significant research to bring the best product choices to their customers at very competitive prices. Free shipping is available on many products and various warranties are available, as well as money-back guarantees. The company also offers several financing options and a customer-friendly lay-away program.
In short, the company is dedicated to providing outstanding products, great pricing and strong customer support to foster its mission of delivering family fun to its many customers throughout the United States and Canada.
The Backers’ commitment to family goes all the way back to the 1980s when they (following college) worked with their father in a business that specializes in professional products for storage of cars, motorcycles, boats and RVs. The products are still being sold on the website caresecrets.com.
Another product now being featured is the SnirtStopper, a system designed to seal garages and storage buildings from snow, dirt, leaves and other debris – and to provide energy savings for the customer. Stopthesnirt.com is the website for additional information on the product.
The brothers also are busy developing marketing for Lucas Oil Co. products and a comprehensive site for offering agricultural-related parts to farm customers. The company also is involved in investment management services related to the home mortgage industry, as well as HR recruiting for medical personnel.
BW Inc. is focused on growth in the future through development of exciting new products and delivery systems. But the Backer brothers also continue to stress personal attention to customers and their foundational commitment to strong family-friendly products and services.