About Us

Backer Wencel began more than 25 years ago as the dream of twin brothers Jeff and Jay Backer to build a Christian business with a family focus. What started as a simple online store when e-commerce was still in its infancy, has since grown into a multi-brand, multi-channel specialty retail enterprise. Today, our catalog represents dozens of manufacturers and thousands of products. And it’s still growing!

Our scope of operations includes product discovery and development, manufacturing planning, marketing, sales, logistics, support and retail channel development utilizing our proprietary ecommerce software and IT infrastructure. Over the years, the company has expanded its footprint to include investment management services utilizing private equity mortgage opportunities to help investors earn exceptional returns while providing much needed home financing for deserving families. And in 2015, we further expanded our services to include HR recruitment for medical personnel to help bring vital medical professionals to medical outlets across the nation.

Our mission is to build profitable businesses that honor God by strengthening families. With a focus on fun, family-friendly products and vital, family-oriented services, our success depends on helping build strong families. And that’s something we feel good about!

We’re always looking for link-minded individuals who share our philosophy about honoring God by helping families.┬áIf that’s you, we should talk! For more information, visit the section below that best describes your interest.